Story behind our name

Language is a bridge between cultures. When we created our brand, we wanted a word that would connect us, our history, and our vision.

Tsukor is a project by three people: two artists from Ukraine and a jeweler from Austria. We spent a lot of time looking for a name that would work naturally in both our languages. After months of brainstorming, we found the perfect word—“sugar.”

In Ukrainian, цукор [ˈt͡sukɔr].
In German, Zucker [ˈt͡sʊkɐ].
And together—Tsukor [ˈtsuːkɔr].

Sugar makes everything a little sweeter. So, we decided to create the perfect, sweetest world and built a castle from 11 packs of sugar cubes. Piece by piece, we spent 46 hours putting the castle together and building our universe.

Tsukor is more than just a name. It’s our philosophy: small details, big ideas, and unity in diversity.